Job Description

We're currently partnering with a globally recognised entertainment and media organisation to support the hire of a Paid Social Optimisation Specialist for an exciting long-term contract opportunity based in London!

Our client is one of the world's leading media and entertainment groups, home to internationally recognised film, television and streaming brands, with audiences reaching millions globally. With continued investment in digital performance marketing and audience acquisition, they are evolving the way paid social campaigns are managed in an increasingly AI-driven advertising landscape.

This role represents a modern evolution of the traditional Paid Social Buyer position - focusing less on manual campaign adjustments and more on data intelligence, algorithmic optimisation and strategic oversight across automated media environments.

The Opportunity

As Paid Social Optimisation Specialist, you'll play a critical role in ensuring AI-powered campaign ecosystems are fuelled by high-quality data signals, creative insights and commercial guardrails.

Working closely with performance marketing, analytics and creative teams, you'll help optimise paid social performance across major platforms including Meta and TikTok while supporting large-scale, high-profile campaigns.

This is an excellent opportunity for someone who enjoys the intersection of paid media, data strategy, platform automation and creative performance.

Day to Day

• Optimise AI-driven paid social campaigns across Meta, TikTok and other digital platforms
• Manage and improve data signal quality including CAPI integrations, offline conversions and pixel health
• Analyse campaign and creative performance to identify patterns that drive algorithmic success
• Partner closely with creative teams to improve content effectiveness and feed platform learning models
• Implement brand safety measures, frequency controls and campaign guardrails
• Monitor automated reporting and identify anomalies, inefficiencies or overspend risks
• Translate complex performance data into actionable recommendations for internal stakeholders
• Support testing strategies across creative, audience and optimisation approaches

YOU?

• 2-3 years' experience managing paid social campaigns within a digital media, agency or in-house environment
• Hands-on experience with platforms such as Meta Ads Manager and TikTok Ads Manager
• Strong understanding of modern tracking and attribution including server-side tagging, first-party data and privacy-focused measurement
• Analytical mindset with strong attention to campaign performance trends and optimisation opportunities
• Comfortable working with large data sets and external reporting tools
• Strong communication skills with the ability to collaborate across creative, analytics and marketing teams
• Experience working in fast-paced, high-volume campaign environments would be highly advantageous

If you're passionate about paid social performance, data-driven optimisation and the future of AI-powered advertising, we'd love to hear from you.

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INDFIR

The Portfolio Group are acting on behalf of our client in recruiting for this position.