Job Description

Senior Business Analyst - Broadcast TV Advertising Adtech/Adsales/Airtime Sales
Inside IR35 Rate to Umbrella (Apply online only)pd
Hybrid Working - Location - Typically at least 1 dpw West London
6 months initially

Looking for a Senior Business Analyst with solid commercial TV Broadcast industry experience, with some experience in Broadcasting TV/Vod Advertising such as Adtech/Adsales/Airtime Sales/Avod etc. Specific experience around Ad inventory planning and forecasting, Ad slotting / optimisation, Ad creative and compliance management would be preferred.

Working closely with the business and product team that define outcomes this role will focus on analysis to interpret that and produce the user stories for engineering/development. Looking for a self-starter with 6+ years similar Business Analysis experience gained within the Media/Broadcast Adsales sector and someone available on short notice, ideally within 2 weeks.

You will play a key role in delivering transformational commercial strategy by analysing and specifying the business needs of the future.
Working alongside our Product, Design, Engineering, QA, Delivery and Change teams and business colleagues, you'll apply your natural curiosity, critical thinking and BA best practices to:
Understand and document how our advertising business works today and what it will look like in future, from people and process to technology and data
Elicit and specify business needs and success criteria and produce the User Stories for Engineering/Software Development/Vendors
Collaborate with internal teams and vendors to design, evaluate and deliver software solutions that meet these needs
Facilitate the successful implementation, adoption and continuous improvement of solutions

Required Skills/Experience
6+ years experience in a business analysis/Snr BA role
Business Analyst with solid commercial TV experience/Broadcast sector experience, involving advertising.
Knowledge of the TV advertising sector and technologies such as Adtech/Adsales/Airtime Sales / Programmatic Advertising
Specific BA experience around Ad inventory planning and forecasting, Ad slotting / optimisation, Ad creative and compliance management preferred
Strong business, systems and data analysis skills with strong experience writing User Stories
Demonstrable experience applying BA techniques to broad, complex projects / products
Familiar with agile principles and practices, experience working in cross-functional product development teams
Curious and proactive - comfortable leading analysis efforts and working independently
High attention to detail - ensure accuracy and thoroughness of deliverables
Excellent interpersonal skills - can effectively frame and communicate opportunities / problems and respectfully challenge prevailing assumptions
Business process modelling - can map complex processes at different levels of abstraction
Domain modelling - can identify and model key concepts, entities and their relationships
Systems analysis - can review and document functions, rules, data and integration's
Requirements engineering - can elicit, analyse, define, validate and prioritise business requirements, logic, rules and constraints
Benefits analysis & realisation - can help quantify business benefits and validate expected outcomes were achieved
Vendor evaluation - can help assess vendor's capabilities and identify gaps
Software development - can help design and implement valuable software solutions aligned to organisation goals and product vision

Everybody is welcome
Diversity and Inclusion Statement. PCR Digital
"At PCR Digital, we are committed to ensuring that diversity, equity and inclusion play a role at all stages of our recruitment - it is important to us that our own company culture and the culture of our network is as varied and supportive as possible. We love people (it's why we do what we do), so, regardless of background, we welcome you to work with us or apply to any of our jobs if you feel that they are right for you."