Job Description

PPC Manager
Location: London (Hybrid - 2 days per week in office)
PCD300107 

About the Role:
We’re looking for a PPC Manager to lead paid media strategy across our portfolio of 20+ software and payments brands. This is a high-impact role where you’ll own and evolve how we use PPC to drive revenue growth, improve ROI, and scale campaigns across multiple verticals.
You’ll bring strong hands-on expertise across Google Ads, Microsoft Ads, and paid social, paired with a highly analytical mindset. Working closely with our Growth, RevOps, and Marketing teams, you’ll ensure that every pound spent is tied to measurable commercial outcomes.

About You
• 5+ years’ experience in PPC, including 2+ years in a senior or manager-level role.
• Proven track record managing large-scale, multi-brand PPC budgets – ideally in B2B software, SaaS, or payments.
• Deep platform expertise across Google Ads, Microsoft Ads, professional networking platform Ads, and Meta Ads.
• Highly data-driven, with strong analytical skills and experience working with reporting dashboards.
• Google Ads certification (or equivalent) preferred.
• Commercially minded, curious, adaptable, and collaborative.
Why the organisation?
The organisation is a fast-growing collective of over 40 leading software and payments companies. We empower over 20,000 customers worldwide through innovative, industry-specific technology and embedded payments solutions.
With over 900 employees, we’re united by a shared mission: to help our customers build great businesses. We foster collaboration, innovation, and growth, both for our customers and our people.

Key Responsibilities
• Develop and own a group-wide PPC strategy that aligns with brand-specific objectives and growth goals.
• Lead end-to-end campaign management across Google, Bing, professional networking platform, Meta, and other platforms.
• Manage large, multi-brand PPC budgets with accountability for spend efficiency, ROI, and CPL.
• Drive continuous testing, optimisation, and automation, leveraging AI and data-led insights.
• Partner with RevOps to design dashboards connecting paid activity to pipeline, revenue, and LTV.
• Stay ahead of industry shifts and algorithm updates, adapting strategy to generative and AI-driven search trends.
• Collaborate with SEO, content, and product marketing to deliver fully integrated demand generation campaigns.