Job Description

Employer Branding & Recruitment Marketing Specialist
£43k – £72k a year
PCD300117

Key Responsibilities:

• EVP Development & Activation:
• Support the design and development of the organisation’s global EVP in collaboration with the Early Careers & Employer Brand Lead, working closely with Talent Management and using internal research, insights, and external benchmarking.
• Translate EVP pillars into clear messaging, toolkits, and assets that resonate across regions and talent customer data platforms.
• Collaborate closely with the TA Excellence team to ensure the EVP is thoughtfully embedded across every stage of the recruitment lifecycle – from sourcing and screening to offer and onboarding.
• Support the activation of the EVP across internal and external touchpoints including (but not limited to) our careers site, social media, events, and onboarding.

• Recruitment Marketing & Campaigns:
• Contribute to the planning and execution of data-informed recruitment marketing campaigns.
• Work cross-functionally with Comms, DE&I, Talent Acquisition, and external agencies to support the delivery of compelling content and storytelling across channels.
• Play an active role in developing recruitment marketing toolkits and lead efforts to ensure their consistent adoption across the business, enhancing brand visibility and candidate engagement.
• Monitor and report on campaign performance, supporting continuous improvement through data and insight.
• Own the measurement of campaign effectiveness and ROI, using data to optimise strategy, justify investment, and inform future planning.

• Stakeholder Engagement & Enablement:
• Help create resources and guidance to ensure a consistent candidate experience and brand message across touchpoints.
• Collaborate with senior stakeholders from across the business to support alignment and adoption of brand initiatives.
• Assist in developing content that reflects our culture, career pathways, and purpose-driven work.
• Actively monitor and apply industry trends to ensure our recruitment marketing strategies remain innovative, inclusive, and competitive.
What are we looking for?
• Experience in employer branding, recruitment marketing, or brand marketing, particularly within a global, matrixed environment.
• Advanced presentation software proficiency and fast turnaround skills; ability to translate complex ideas into clear, compelling slides and are confident building polished decks that inform, influence, and inspire.
• Strong project management skills with the ability to juggle multiple tasks and deliver high-quality work to deadlines.
• Excellent stakeholder engagement skills, with the confidence to work with and support senior leaders.
• Familiarity with platforms such as professional networking platform, job-review platform, and enterprise resource planning platform.
• A collaborative, proactive mindset and comfort working in a fast-paced, evolving environment.
• Ability to stay ahead of industry trends, bringing fresh thinking and innovative approaches to employer brand and recruitment marketing strategies.
• Comfort with data and analytics, using insights to inform decisions, measure impact, and continuously improve campaigns.
• Experience creating or managing recruitment marketing toolkits, with a focus on driving consistent adoption across teams.
• Understanding of AI-powered tools and emerging media platforms (e.g., TikTok, podcasts, employee-generated content) to reach and engage diverse talent pools.
• Strong storytelling and content creation skills, with an eye for authenticity and resonance across different audiences and channels
What do we offer in return?
A career that you define. At the organisation, we value diversity – there is no one the organisation type. Instead, we’re looking for individuals who share the same values as us:
• Our successes have all come from someone brave enough to try something new
• We support each other in the small everyday moments and the bigger challenges
• We are determined to make a positive difference at work and beyond
Reasonable adjustments
We're committed to providing reasonable accommodations at the organisation to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.
If you're excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require.
Permanentc