Job Description

Email Marketing Executive
Location: Coulsdon
Department: Marketing
Reports to: Marketing Manager
Salary: £31,000 - £36,000
Contract Type: Full-time (37.5hrs/week, Mon-Fri 9:00 - 5:30)
PCD300148

Role Overview
As the Email Marketing Executive, you will be responsible for the end-to-end management of my client’s email marketing campaigns. You will play a key role in enhancing customer engagement, driving conversions, and supporting lead generation through strategic email communications aligned with our digital platforms.

Key Responsibilities
Develop and implement a comprehensive email marketing strategy aligned with my client’s business goals and customer journey.
Build visually appealing, responsive email templates that reflect my client’s brand identity and drive engagement.
Copywriting & Content Creation
Write compelling and relevant email copy tailored to different audience customer data platforms, ensuring clarity, tone, and value.
Create and manage automated email workflows that align with our portal and website experience, enhancing customer lifecycle engagement.
Performance Reporting & Analytics
Monitor, analyse, and report on email campaign performance using key metrics to inform future strategy.
Lead Nurturing & Handover
Manage nurture streams to guide prospects through the funnel and ensure timely handover of qualified leads to relevant business teams.
Audience customer data platformation & Personalisation
customer data platform email lists and personalise content to improve relevance and effectiveness of campaigns.
Compliance & Best Practices
Ensure all email communications comply with GDPR and industry best practices for deliverability and user experience.
Own and manage the quality and accuracy of data in our Dynamics CRM database.

Skills & Experience
Proven experience in email marketing, ideally within B2B or e-commerce environments.
Proficiency with email marketing platforms
Strong copywriting and content creation skills.
Experience with marketing automation and CRM systems.
Analytical mindset with the ability to interpret data and optimise campaigns.
Knowledge of HTML/CSS for email template customisation (preferred).
Excellent communication and project management skills