Job Description

Create and optimise engaging, accessible digital content that enhances user experience and supports organisational goals. Manage content projects and use data, user research, and SEO/AI search best practices to maximise content performance.

Client Details

Arthiritis UK in London are hiring a digital content expert

Description

Manage, update and optimise website content to ensure accuracy, accessibility and a great user experience.

Create and publish user-centred content aligned with brand, editorial and SEO/AEO best practices.

Optimise content for search using metadata, headings, internal linking and AI search principles.

Plan and deliver content projects, supporting campaigns and new digital products.

Use analytics (GA4/Umami), SEO insights and user research to improve content performance.

Apply UX, accessibility (WCAG 2.1) and plain English principles to all content.

Collaborate with stakeholders across teams to manage content requests and champion high-quality digital content.

Profile

Experience

Experience writing for charity, non-profit, or health audiences.

Knowledge of SEO, AEO, AI search, and on-page optimisation.

Experience using CMS platforms, analytics tools, and audience research to improve content.

Project management experience delivering content projects.

Understanding of UX, accessibility (WCAG 2.1), and stakeholder management.Skills

Excellent writing and editing skills, with the ability to adapt content for different audiences.

Ability to create user-centred, accessible content and content plans.

Strong analytical skills to interpret data and inform content decisions.

Excellent communication, organisation, and time management skills.

Job Offer

18 month contract

ASAP start

2 days in the office in London

Reporting into the Head of Digital

£43,580 is the salary

London based role