Job Description

Digital Marketing Apprentice (Level 3)

Location: Rotherham

Salary:  £15,642.84 per annum for your first 12 months, salary then rises depending on your age.

Vacancy Type: Apprenticeship (18 months)

Level: Level 3 Multi-Channel Marketer - Equivalent to A-Level

Closing date:  31 July 2026

Rotherham Hospice is a charity dedicated to the people of Rotherham, offering specialist palliative and end of life care to our community since 1996.

About the Role

This is a hands-on apprenticeship for someone who’s passionate about digital marketing and wants to make a difference while they learn. You’ll work alongside our Marketing Communications Manager to help plan, create and deliver campaigns across our social media channels, email platform and website — helping us raise awareness, grow our supporter base and generate vital fundraising income.

You could be working on anything from:

Promoting a charity walk to hundreds of participants

Writing copy for a fundraising email that lands in thousands of inboxes

Creating content for Facebook, Instagram, LinkedIn, TikTok and X that could tell the story of our hospice or just what new items are on our café menu

Helping us grow our online presence through SEO and paid social

Analysing campaign data and translating it into clear, useful insight

Supporting the launch of events, appeals and community fundraising challenges

Producing marketing materials that work across digital and printed formats

This is a development role, offering the opportunity to gain practical experience within a busy and varied marketing and communications function while working towards a recognised apprenticeship qualification. The role will support learning and progression, with guidance and mentoring provided throughout.

Key Responsibilities

Content & Campaigns

Support the planning and delivery of multi-channel marketing campaigns acrosssocial media, email, web and print

Create and schedule content across Facebook, Instagram, LinkedIn, TikTok and X —adapting tone and format for each platform

Write compelling copy for fundraising campaigns, events and appeals across digital and printed channels

Help build and send email campaigns using our email marketing platform

Assist in the production of printed materials such as flyers, posters and event collateral, working with suppliers or design tools as required

Contribute creative ideas and see them through to execution

Data & Analytics

Monitor and report on campaign performance across channels, including social media, email and website traffic

Analyse campaign results and identify what's working — and what could be improved

Build and maintain basic dashboards using digital analytics tools

Provide regular reporting and insight to inform decision-making and future planning

Develop an understanding of customer insight and how it shapes campaign approach

Digital Presence

Support the management and development of our website, keeping content accurate and up to date

Apply basic SEO principles to improve search visibility

Assist with paid social and Pay-Per-Click (PPC) activity

Help maintain and grow our digital audience across all platforms

Brand & Communications

Help ensure all marketing output — across every channel — is consistent with our brand voice, visual identity and values

Support the development of communications that speak to different audiences, including donors, volunteers, patients, families and the wider community

Respond to enquiries and comments across social media platforms, representing the hospice warmly and professionally

Support stewardship communications to donors, volunteers and event participants

Personal Specification

Essential:

A genuine interest in marketing, communications or digital media.

Good written communication skills with attention to detail.

Confidence using digital tools and platforms, including social media and email.

Ability to organise and prioritise tasks in a busy environment.

Willingness to learn, take feedback and develop new skills.

Good interpersonal skills and the ability to work collaboratively with colleagues.

Basic IT skills, including Microsoft Office or similar systems

An understanding that different audiences need different messages, and that different channels serve different purposes.

Desirable:

Some experience (paid, voluntary or educational) of creating content, using social media, or contributing to marketing activity.

GCSEs (or equivalent) including English and Maths, or willingness to work towards required standards as part of the apprenticeship.

Some awareness of or interest in print and digital production, brand guidelines or campaign planning.

To Apply

If you feel you are a suitable candidate and would like to work for Rotherham Hospice, please do not hesitate to apply