Job Description

Creative Strategist / Copywriter 
Full–time
PCD320216

Job description
1. THE OPPORTUNITY

Base Salary:

€2,400 – €3,600/month (depending on experience & skills).

Total Compensation with Performance Bonuses:

€4,800 – €8,400/month (or more, depending on performance).
2. WHO WE ARE?

We’re one of the fastest-growing health & wellness brands in Europe, with a one-of-a-kind product and proven product market fit.

If you want to spend your day writing killer ads (and get rewarded big when they scale)—this is the opportunity.
3. WHY YOU’LL DO THE BEST WORK OF YOUR CAREER:

You can be world-class, but….
• If your editors suck
• The offer is weak
• You're doing admin

You're wasting your hard earned skills.

✅ We've solved all that:
• Superior offers that convert (urgent pain, massive TAMs, stupid to say no to).
• World-class creative team who brings your vision to life exactly.
• Founder who gets it (AOV, CVR, LTV—if something needs fixing, it's fixed).
• Zero admin, pure creative work.
4. WHO YOU ARE

Your experience/skill:
• Must have experience creating VSLs like these:
• You’ve worked at a 7-figure (min. €600k/month) or 8-figure DR brand in health & wellness, beauty, or supplements as a creative strategist/copywriter.
• You’ve led the full creative process: creating a creative plan, executing it, and leading other team members to bring it to life.
• Ability to see the complete picture—from ad to landing page to brand positioning (E.g “How does the lp hero section impact a creative results?”).
• You’re data-driven. You don’t test randomly—you only test what has a high probability of success.

Use AI like a weapon (For data analysis, copy, creative visuals, brainstorming based on data).

You as a person:
• If you are able to speak German or French - a huge bonus.
• You’re in attack mode. When you see an opportunity you jump and grab it.
• You love the work. When you’re writing, building, and in flow—you feel fulfilled.
• You’re eager to learn. You study great copywriters, buy courses, and constantly look for ways to improve your skills.
• Comment tiger as first word in your application.
• You take responsibility. Even if something isn’t fully your fault, you look At the organisation, you could’ve done better.

5. YOUR ROLE - WHAT YOU’LL OWN

You’re responsible for leading our creative process—from planning to execution to iteration.

Weekly Creative Plan:
• Dive into ad account data, audience research, and competitor research to create our weekly creative plan—deciding which new creatives to create and what iterations to create.

Execution:
• You’ll write ad scripts, create briefs for editors, designers, UGC creators and provide them with the content they need (This is not speaking/ managing content creators). You’re responsible for making sure the final videos come out exactly how you intended—and that they perform.

Creative Feedback Loop:
• You own the feedback process. You work with editors and designers to make sure the creative are exactly how you want them.

Mid-Week Check-In:
• Check for early signs of what’s working or not—and quickly act on that by creating iterations or adapting the plan.

Weekly Creative Team Meeting:
• Lead the weekly creative meeting by explaining what’s working, what’s not, and your thesis on why a creative is performing the way it is.

Creative Production Ownership:

You’re responsible for the full creative pipeline:
• Writing copy
• Briefing editors/designers.
• Overseeing production
• Owning the result

System Building:
• Document your AI prompts, systems, and processes. Build SOPs from what you use to produce creatives.

6. OUR TEAM

Lean, talented, obsessed with winning. No passengers.

If you don't live for crushing goals, this isn't for you.

7. TO APPLY:
• Your portfolio: Share 3-5 of your best-performing ads with metrics if possible. We want to see creatives in the same style as the examples.
• Your background: Which health/wellness/beauty brands you've written for, results you've driven, and any relevant training (courses, mentors, etc.).
• Add whatever you think gives you the highest chance of getting this role (based on what you just read in this job post).

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Our team will review your application and if qualified we’ll reach out with further details.