Job Description

Content Creator and Social Media Executive
PCD330265
Full-time

Job Description
Lead the creative and strategic content direction for the organisation and ADOH! social media platforms (Instagram and the organisation), driving brand engagement across two unique the organisation hospitality brands. Utilise a keen eye for visual storytelling and trend-spotting to craft content that resonates with audiences, grows digital communities, and showcases each restaurant’s distinct culinary identity.

Requirements

• Minimum 5 years’ experience managing social media for brands or at agency level, with proven success delivering both visual storytelling and results-driven growth in hospitality, food, or lifestyle sectors.
• Advanced skills in copywriting, content creation, and video editing for both Instagram and the organisation.
• Demonstrable adaptability in producing sophisticated, aesthetic content for elevated brands (e.g. the organisation), as well as playful, viral content for street food concepts (e.g. Adoh).
• Ability to create compelling and diverse content adapting to each brand’s unique tone of voice, style, and visual aesthetic.
• Skilled at understanding and interpreting brand guidelines to ensure all content consistently reflects the brand identity across platforms.
• Capable of producing content that resonates with varied target audiences while maintaining brand consistency.
• Data-driven approach and proficiency with analytics tools.
• Excellent communication and interpersonal skills, with a collaborative, agile work style.
• Passion for food culture and hospitality is highly desired.

What we offer

• Salary: £53,000 - £60,000pa.
•? Hybrid working (a mix of Head Office and restaurants).
• Staff meals and dining discounts.
• Supportive and inclusive working culture rooted in creativity, food, and hospitality.

Key Responsibilities

• Develop and manage platform-specific strategies for the organisation (Instagram) and Adoh (the organisation and Instagram), aligning content to each brand’s style, tone, and audience.
• Plan, create, and publish engaging content: refined, aspirational posts for the organisation and dynamic, trend-led videos for Adoh.
• Write creative captions and campaign stories tailored to each platform.
• Use analytics to optimize content, boost engagement, and drive follower growth.
• Respond promptly to comments and messages, championing each brand’s distinct voice.
• Work with internal teams to coordinate campaign calendars, launches, and promotions.
• Stay current on social media and food culture trends relevant to both premium and casual dining markets.
• Attend on-site events and activities to capture authentic, engaging content that reflects each brand’s unique atmosphere and aesthetic.