Job Description

Head of AI, Global Marketing Heathrow (50/50 Hybrid) Up to £630/day (Inside IR35) Duration: 12-Month Contract The Mission: Lead the Transformation to AI-First Marketing

Our client is revolutionising travel through technology. As AI continues to reshape the commercial landscape, they are building a world-class, AI-first marketing capability to drive smarter execution, stronger performance, and exponential business growth.

We are seeking a visionary senior leader to define, own, and execute the AI strategy across Global Marketing-permanently embedding AI into how the brand plans, executes, and delivers value at scale.

The Role Focus

As the Head of AI for Global Marketing, you will bridge the gap between cutting-edge technology and commercial marketing execution. Your mandate will include:

Strategy & Roadmap: Define and implement the overarching AI strategy and roadmap for the global marketing function.

Workflow Integration: Embed AI tools into end-to-end marketing workflows to radically boost efficiency and effectiveness.

Operating Model: Build, scale, and future-proof an AI-first marketing operating model across global, regional, and local teams.

Governance & Risk: Partner with enterprise AI, tech, and risk teams to establish robust governance and ethical AI frameworks.

Capability & Adoption: Drive organizational change, upskilling teams and fostering a culture of AI adoption.

Value Realisation: Establish metrics to measure, optimize, and showcase AI-driven impact on marketing performance and the pipeline.

About You

You are a heavyweight marketing transformation specialist who thrives in complex environments. To be successful, you will bring:

Senior Leadership: A proven track record as a senior B2B marketing leader within global, matrixed organisations.

Transformation Expertise: Demonstrated experience delivering large-scale AI, automation, or data-driven marketing transformations.

Domain Knowledge: A deep, practical understanding of AI applications in marketing (e.g., generative content, advanced campaigns, predictive personalisation).

Change Management: Exceptional ability to shape new operating models, ways of working, and organizational mindsets.

Influence: A collaborative, pragmatic approach with the gravitas to align diverse stakeholders and a relentless focus on measurable commercial impact.

Why This Role?

This is a high-visibility, career-defining contract. You will have the mandate and backing to build an AI-first marketing ecosystem from the ground up for a global travel technology leader-shaping how the business operates and performs for years to come.

Keywords; AI Strategy, AI Transformation, GenAI, Generative AI, Artificial Intelligence, Machine Learning adoption, AI governance, AI operating models, data-driven transformation, digital transformation, automation, AI implementation, technology transformation, change management. Global Marketing, B2B Marketing, marketing execution, marketing workflows, marketing automation, predictive personalization, campaign optimization, content automation, marketing performance, pipeline generation, martech, marketing technology, commercial marketing

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