Job Description

Marketing Data & Insights Executive (12-Month Fixed Term Contract)

Start: ASAP

Salary: £28,000 - £30,000

We are recruiting for a Marketing Data & Insights Executive to join a leading luxury hospitality and leisure business on a 12-month fixed-term contract.

This is an exciting opportunity for a commercially minded, analytical marketer who enjoys turning data into actionable insights. The role will focus primarily on marketing performance reporting, campaign analysis, customer insights and data-driven decision making, while also taking ownership of email marketing campaigns and supporting wider digital marketing activity.

The position is primarily remote, with travel to the Reading office approximately once per week​ with some occasional travel to other offices across the UK. A full UK driving licence and access to a vehicle are essential.

The Role

As Marketing Data & Insights Executive, you will play a key role in measuring, analysing and optimising marketing performance across multiple digital channels. You will produce regular reports, develop insightful dashboards and identify opportunities to improve campaign effectiveness, customer engagement and return on investment.

Alongside the reporting and insights function, you will manage the group's email marketing programme, delivering engaging campaigns, monitoring performance and supporting the development of automated customer journeys and segmentation strategies.

Key Responsibilities

Own the marketing reporting function, producing performance reports across all digital marketing channels

Analyse campaign performance, customer behaviour and marketing data to identify trends, opportunities and areas for optimisation

Provide actionable insights across website, CRM, email marketing, paid media and customer acquisition activity

Monitor key performance metrics including traffic, conversions, engagement, lead generation and ROI

Gather and interpret customer insight through surveys, feedback and CRM data to improve customer communications and marketing strategy

Manage the execution of email marketing campaigns

Monitor email campaign performance, continually testing and optimising subject lines, content, segmentation and automation journeys

Manage the email marketing calendar in collaboration with the wider marketing and brand teams

Work collaboratively with sales, membership and operational teams to ensure marketing activity is aligned with business objectives

Benefits

20 days annual leave plus 8 bank holidays

Birthday off as an additional paid day's leave

Excellent additional benefits package

Complimentary use of facilities across all venues for employees and their families

Experience & Skills

​Experience within a digital marketing, marketing analytics or marketing insights role

Strong experience producing marketing reports, analysing campaign performance and presenting actionable insights

Excellent working knowledge of Google Analytics, Google Ads and digital marketing metrics

Experience using CRM and email marketing platforms (Brevo preferred, although similar platforms will be considered)

Strong analytical skills with the ability to interpret complex data and communicate findings clearly to non-technical stakeholders

Advanced Microsoft Excel skills, with confidence using formulas, pivot tables and reporting tools

Experience creating marketing dashboards and KPI reporting

Understanding of customer segmentation, marketing automation and lifecycle marketing

Highly organised with excellent attention to detail

Self-motivated and comfortable working independently within a remote environment

Full UK driving licence and access to a vehicle