Job Description

The Lead Content Designer is a hands-on, operational role that leads and supports others in delivering high-quality content design across Southwark Council's digital services. Reporting to the Web and Digital Lead, this role provides strategic oversight of content standards, governance, and content quality across the councils web platforms.

You will oversee the day-to-day activities of Content Design Officers, champion user-centred content design principles, and help services reimagine how they communicate with residents. Working across multidisciplinary teams, you will define content strategies, develop standards and guidance, and ensure that content is accessible, inclusive, evidence-based, and aligned to organisational objectives.

This role is ideal for an experienced content professional who combines strategic thinking with practical delivery. You will work closely with service teams, stakeholders, designers, product managers, and delivery teams to improve the quality, consistency, and effectiveness of Southwarks digital content, helping residents access services quickly and easily while supporting the councils wider digital transformation ambitions.

• Oversee the day-to-day operations of Content Design Officers, ensuring quality, consistency, and adherence to agreed standards and priorities.
• Provide strategic oversight of content standards, governance, and publishing practices across Southwarks digital platforms.
• Review, develop, and implement content strategies that help services improve how they communicate with residents and achieve organisational objectives.
• Champion content design best practice, working with teams across the council to define user and organisational needs and deliver content that meets both.
• Own and maintain content standards, style guides, guidance, and reusable content patterns to support consistent, accessible communication.
• Lead collaboration with content owners and service teams to create, optimise, and improve content based on user research, analytics, and service objectives.
• Use insight from analytics, search data, user journeys, and other digital performance measures to identify opportunities for continuous improvement.
• Develop and manage an annual programme of content reviews and updates, working with services to proactively plan content improvements.
• Support the adoption of user-centred design approaches across the council and contribute to the continuous improvement of digital services.
• Mentor and support Content Design Officers and colleagues, fostering a culture of collaboration, learning, and development

If you are interested in this role please send your updated CV in the first instance.