Job Description

Senior Content Strategy Executive (Copywriting and On-Page SEO Focus)
Full-time
PCD330230

Job Description
Senior Content Strategy Executive (Copywriting and On-Page SEO Focus)
Full-time | Hybrid (the organisation)

The role

We are looking for a strategically minded content professional with strong copywriting skills to join our growing team at the organisation Performance.
As a Senior Content Strategy Executive, you will contribute to the delivery of content strategies and play a hands-on role in producing and optimising content that performs in search, engages users, and meets brand goals. You will use search and audience insight to inform your work, writing and editing content yourself or briefing others to ensure delivery of high-quality, on-brand copy.
You will work across multiple industries and formats - from on-page SEO copy to campaign content - collaborating with specialists across SEO, UX and data to ensure every piece of content is purposeful and effective. You will also help shape our internal processes and contribute to the evolution of our content offering.

Key responsibilities

• Contribute to on-site content strategies that support SEO, brand positioning and business goals
• Conduct keyword research, content audits and competitor analysis to identify content opportunities
• Write and optimise clear, engaging content for product pages, category pages, landing pages and editorial hubs
• Create detailed content briefs for freelance or internal writers, aligning tone, structure and messaging with client needs
• Review and edit content for clarity, accuracy, brand alignment and SEO best practice
• Optimise on-page elements such as headings, metadata and internal linking to improve visibility and performance
• Monitor content performance using analytics tools and recommend data-led improvements
• Present content strategies, progress and results directly to clients in a clear and consultative manner
• Collaborate with SEO consultants, UX specialists and creatives to deliver joined-up digital strategies
• Contribute to the development of internal content frameworks, training, and best practice
Desired experience
• 2+ years’ experience in a content strategy or copywriting role, ideally in a digital agency or fast-paced environment
• Strong writing skills with experience creating and optimising digital content for SEO and conversion
• Demonstrated ability to adapt content to different tones of voice, formats and industries
• Solid experience using keyword research and audience insights to inform content planning
• Familiarity with on-page SEO techniques, including metadata, linking and content structure
• Experience creating clear, actionable content briefs for internal or external writers
• Good knowledge of how SEO, data, digital PR and content work together.
• Excellent written and verbal communication skills, including client-facing experience
• Confident working independently and managing your own workload across multiple projects
Nice to have
• Experience with web analytics platform, Search Console, Semrush, Ahrefs or Screaming Frog
• Familiarity with content management systems (e.g. WordPress, Shopify, Contentful)
• Experience working across different formats, including blog content, landing pages and product copy
• Exposure to content design or UX writing principles
• Previous agency experience or experience managing multiple client accounts
• Basic HTML or web publishing experience
What you will get
Our people make us the organisation, so to make sure we attract and retain the best and brightest in the industry, we offer an attractive benefits package.
But not only that, we are the UK’s first carbon neutral agency (a status we have held since 2018), with a serious commitment to monitoring and reducing the impact our work has on the planet across three core sustainability pillars of Greenhouse Gases, Waste and Recycling and Sustainable Consumption.
Then there’s a whole host of benefits - from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity, and adoption package. Here’s a snapshot of just some of the benefits we think you might also like:

Dynamic working:
To keep that work-life harmony in check, we are flexible on where and when you work

• Private medical insurance:
To keep you fighting fit and give you and your family peace of mind.

• Income protection:
We know it feels good to be covered, just in case.

• Calm Subscription:
Now more than ever, it is important to mind your mind!

• 25 days annual leave:
This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days

• Christmas closure:
No need to save holiday days for the Christmas closure period. It is on us!
• Birthdays off: One extra day to celebrate your big day

• Summer hours:
Between June and Aug we finish at 15.00 every Friday.
• Remote Working: Work abroad for up to one month a year.

• Performance and Salary:
Reviewed twice a year for everyone.
Finally, we are proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status and marital and civil partnership status.