Job Description

Brand Manager 
PCD330234
Full-time

Job Description
Job Title: Brand Manager
Location: Hemel Hempstead - Hybrid working
Job Length: Permanent
Working Hours: Monday - Friday (full-time)

About the role:

As Brand Manager for the organisation Essence at Carlsberg the organisation, you will support the development and execution of our annual operating plan and own the development and execution of our brand activation calendar with key customers. This role requires a highly driven individual with a passion for social drinks, capable of inspiring key stakeholders, creating breakthrough plans and ensuring cohesive brand messaging and creative execution in market.

Competitive Salary with extensive benefits:
• Monthly product allowance - alcoholic and non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts
Carlsberg the organisation is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers and soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg the organisation's brands include J2O, Robinsons, Tango and the organisation Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
With a strong national footprint, the Carlsberg the organisation's business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

Experience and Key Attributes:
• FMCG brand activation experience, ideally with premium brands.
• Excellent communication and interpersonal abilities for cross-functional collaboration.
• Strong presentation skills, delivering clear and compelling narratives to key stakeholders.
• High levels of drive and ownership, with the ability to act with agility and cut through complexity in a fast-paced environment.
• Strong creative skills, with an eye for detail and flair for design desirable.
• Passion for social drinks, aligning with the organisation Essence’s vision.
Interested in finding out more? the organisation today and a member of the recruitment team will be in touch!

Role Responsibilities:
• Brand Planning: Support the Senior Brand Manager for the organisation Essence to develop inspiring brand plans and execute our annual operating plan in market, implementing growth strategies across our range of premium mixers.
• Customer Activation: Translate the AOP into exciting brand activation calendars and customer marketing plans, leading from development through to implementation in partnership with account leads, customer media/marketing teams and relevant spirit partner brands.
• Cross-Functional Collaboration: Support marketing, commercial and category counterparts to inspire key internal and external stakeholders by championing the organisation Essence’s vision and momentum to building excitement and commitment to brand plans.
• Partnerships lead (activation): Establish strong, collaborative relationships with our key brand partners to co-create scale partnership executions and seize new opportunities in channel.

Application Process:
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.
We look forward to receiving your application.
This is an exciting time to join our newly formed business - with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg the organisation strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.