Job Description

Digital Marketing Manager - 12-month FTC
PCD330225
Full-time

Job Description
We are looking for a data-driven and strategic Digital Marketing Manager to join our marketing team. You will drive awareness and acquisition through Paid Search, Display, and digital advertising platform advertising channels. Your primary focus will be on performance media, ensuring we deliver efficient Return on Ad Spend (ROAS) while exploring new opportunities to scale and innovate.

About the organisation

The organisation is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from the organisation to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced the organisation to unlock the power of data. As a FTSE 100 Index company listed on the organisation Stock email platform (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at.
Experience and Skills
• Proven experience managing performance marketing campaigns across Paid Search, Display, and digital advertising platform.
• Deep understanding of digital media metrics and attribution.
• Experience managing budgets and optimising for ROAS.
• Ability to build compelling business cases and present to senior stakeholders.
• Familiarity with A/B testing, audience segmentation, and conversion rate optimisation.
• Proficiency in tools such as Google Ads, digital advertising platform Ads Manager, web analytics platform.
• Excellent project management skills.

Responsibilities

• Campaign Management: Plan, execute, and optimise paid media campaigns across Google Search, Display, and digital advertising platform platforms to drive traffic and conversions.
• Strategic Planning: Build business cases for increased investment in paid media, including forecasting, scenario planning, and ROI modelling.
• Creative Strategy: Lead the development of an evolving suite of creative assets and messaging that clearly communicates the benefits of using the organisation. Manage both in-house creative resources and external agency partners, leveraging the latest AI tools to enhance efficiency and innovation.
• Innovation and Testing: Identify and trial new channels, formats, and targeting strategies to improve campaign performance and reach.
• Collaboration: Work closely with analytics, product, and creative teams to align messaging, targeting, and user experience.
• Reporting: Deliver regular performance reports and insights to stakeholders, highlighting key learnings and opportunities for growth.

Benefits package includes:
• Hybrid and flexible working
• Great compensation package and discretionary bonus plan
• Core benefits include pension, private healthcare provider healthcare, sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. the organisation's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward and recognition, volunteering... the list goes on. the organisation's people first approach is award-winning; Great Place To WorkTM in 24 countries, FORTUNE Best Companies to work and the organisation Best Places to Work (globally 4.4 Stars) to name a few. Check out the organisation Life on social or our Careers Site to understand why.
The organisation is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of the organisation's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at the organisation and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.