Job Description

Digital Marketing Executive
PCD330267
Full-time

Job Description
Job title: Digital Marketing Executive
Based at: Sandown Racecourse - Hybrid.
Contract type: Permanent
Hours: 37.5 hours per week

About the role

We have a fantastic opportunity for a Digital Marketing Executive to join our amazing Performance Marketing team specialising in paid social, paid search, affiliate, and display advertising.

About the organisation

The organisation stages thrilling sporting occasions and live events nationwide including The Grand National, The Cheltenham Festival and The Derby. Millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on racedays and beyond.
As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport. Our people are what makes this possible
At the organisation people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people.
The Digital Executive will
• Work with the Head of Digital Marketing and paid media team to execute company-wide digital marketing campaigns.
• Support in the creation of innovative and compelling multi-channel digital marketing campaigns for a range of objectives and audiences.
• Use data, insight and reporting to optimise and enhance campaigns across all channels.
• Work closely and collaborate with wider Sales and Marketing functions including regional marketing, brand, design and sales teams to develop campaigns to support their objectives.
• Work with the Digital Campaign Manager and Digital Advertising Manager to manage budgets, build ads and optimise campaigns across our paid media channels.
• Monitor and report on the performance and ROAS of paid media campaigns, helping shape benchmarks and forecasts while driving optimum efficiency and effectiveness of digital spend.

What we offer in return
• All colleagues can go along to any of our race day or music events free of charge - along with 3 friends or family with our TeamPass Ticket scheme.
• An award-winning pension scheme provider with a generous employer contribution
• A healthcare cash back plan enabling you to claim money back on health and wellbeing services.
• 25 days annual leave
• Access to a suite of Learning and Development training resources from renowned providers
• A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme and discounts across varying retailers and services.
If you think you have everything we are looking for and more, then we’d love to hear from you. Do not hang around, our
This role may be subject to a criminal record check, standard or enhanced DBS check or BHA Suitability Check. By applying you confirm that you are happy for these checks to be carried out.

About you

• Understanding of digital marketing across a wide field, with up-to-date knowledge of digital trends and best practice
• Hands-on experience of paid search paid social and display (Google and technology provider Ads, digital advertising platform Ads Manager, digital advertising platform or other DSP) is desirable.
• Experience of data analysis and reporting (GA4, business intelligence platform).
• Understanding of interpreting data to measure campaign impact and effectiveness and identify actionable insights.
• Excellent communicator with ability to build positive relationships cross functionally.
• Good organisational and time-management skills for running multiple campaigns or projects simultaneously.
• Passionate in delivering high-quality results with outstanding attention to detail.
• Highly collaborative and supportive approach to working with colleagues who have shared accountabilities but who play different roles trusting and empowering them to deliver their part effectively.